Note: Deck written sometime back…

I wrote this deck a couple of years ago based on a simple provocation – what should a marketer looking to scale their technology adoption keep in mind when approaching the insanity that is the current Martech Eco-system;

I did not cover AI and Automation as a Martech pillar that it is now, simply because in 2020-2021, no one was talking about it 🙂 Hence, this is the first part of n;

Slides usable with due attribution ;